Slogans Are For Suckers. (There is a slogan I can stand by.)

I just feel like I need to say this, and a public blog open to the world is a perfect place, right?  I hate slogans and catchphrases.  HATE them.  Especially slogans and catchphrases which I think don’t make sense or aren’t literally true, which is the case for most of them.   For a really long time, I have especially hated the slogan “Every Kiss Begins With Kay.”  I insisted it was so stupid, and didn’t make sense, and every kiss does NOT begin with Kay ( in my head “Kay Jewelers”).  Well, over the weekend my friend Lindsey enlightened me.  The slogan actually does make sense.  The sound of Kay is also a letter “K”…. and every K-I-S-S, while not necessarily beginning with a gift from Kay Jewelers, does begin with the letter K.  Ok ok.  So it’s “clever.”  Whatever.  I may feel like a teensy bit of an idiot for never making that connection before, but I still hate the slogan.  Even though it makes sense now. 

Last night I took a little personality quiz, and it said I was an INTJ.  Aside from the slight confusion over calling me introverted when I’m pretty sure I’m an extrovert… one of the qualities of an INTJ is that… wait for it… they hate catchphrases!   In fact, the overall description of me was so accurate that I think maybe I am an introvert and I just don’t know it? 

Check it out, taken from my friends at the most reliable source on the planet, wikipedia:

INTJs are analytical. Like INTPs, they are most comfortable working alone and tend to be less sociable than other types. Nevertheless, INTJs are prepared to lead if no one else seems up to the task, or if they see a major weakness in the current leadership. They tend to be pragmatic, logical, and creative. They have a low tolerance for spin or rampant emotionalism. They are not generally susceptible to catchphrases and do not recognize authority based on tradition, rank, or title.

INTJs are strong individualists who seek new angles or novel ways of looking at things. They enjoy coming to new understandings. They tend to be insightful and mentally quick; however, this mental quickness may not always be outwardly apparent to others since they keep a great deal to themselves. They are very determined people who trust their vision of the possibilities, regardless of what others think. They may even be considered the most independent of all of the sixteen personality types. INTJs are at their best in quietly and firmly developing their ideas, theories, and principles.[15]

Hallmarks of the INTJ include independence of thought and a desire for efficiency. They work best when given autonomy and creative freedom. They harbor an innate desire to express themselves by conceptualizing their own intellectual designs. They have a talent for analyzing and formulating complex theories. INTJs are generally well-suited for occupations within academia, research, management, engineering, and law. They are often acutely aware of their own knowledge and abilities—as well as their limitations and what they don’t know (a quality that tends to distinguish them from INTPs). INTJs thus develop a strong confidence in their ability and talents, making them natural leaders.

In forming relationships INTJs tend to seek out others with similar character traits and ideologies. Agreement on theoretical concepts is an important aspect of their relationships. By nature INTJs can be demanding in their expectations, and they approach relationships in a rational manner. As a result INTJs may not always respond to a spontaneous infatuation but wait for a mate who better fits their set criteria. They tend to be stable, reliable, and dedicated. Harmony in relationships and home life tends to be extremely important to them. They generally withhold strong emotion and do not like to waste time with what they consider irrational social rituals. This may cause non-INTJs to perceive them as distant and reserved. Nevertheless, INTJs are usually very loyal partners who are prepared to commit substantial energy and time into a relationship to make it work.

As mates, INTJs want harmony and order in the home and in relationships. They are the most independent of all types[16]. They will trust their intuitions about others when making choices of friends and mates, even in the face of contradictory evidence and pressures applied by others. The emotions of an INTJ are hard to read, and neither male nor female INTJ is apt to express emotional reactions. At times, both will seem cold, reserved, and unresponsive, while in fact INTJs are almost hypersensitive to signals of rejection from those for whom they care. In social situations, INTJs may also be unresponsive and may neglect to observe small rituals designed to put others at their ease. For example, INTJs may communicate that time is wasted if used for idle dialogue, and thus people receive a sense of hurry from an INTJ which is not always intended. In their interpersonal relationships, INTJs are usually better in a working situation than in recreational situations. They do not enjoy physical contact except with a chosen few.



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